Website maintenance: 3 reasons why it is so important

Website maintenance is important. You naturally want your website to look great and function properly, without disruptions or errors. Just like cars, websites require maintenance to function properly. In this blog some of the most important reasons why we believe it is important to maintain a website.

1. It improves safety

Do you also want your website visitors to have a positive experience? Security is the main reason why website maintenance is so important. If your organization uses a Content Management System (CMS) like Drupal or WordPress, you'll want to make sure your website stays up to date on software patches and security updates.

Failure to do this will give hackers the opportunity to steal data from the website. Website maintenance is therefore essential for any organization that relies on its website for business or activities.

2. It increases website traffic

Most people don't realize that a website is like a living thing – it needs to be nourished and cared for, or it will wither and die. To provide searchers with the best quality content, search engines like Google increase rankings for websites that are updated regularly.

A higher ranking increases the visibility of your website, which increases the chance that your content will appear when target audiences search for relevant keywords. Updating your website with valuable information, fixing broken links, removing duplicate pages, and keeping the content updated will help attract both new and returning visitors.

3. It optimizes the visitor experience

A website is often the first impression people have of the organization, so you want to make sure it's a good one! Regularly updating your website with shareable content such as upcoming events, photo galleries, and blogs will give your audience a sense of who you are and what you do. Engage in dialogue with the audience by including useful items, such as a newsletter registration form and social media icons that link to your organization's profile.

A well-maintained website helps promote your brand, work and mission. Remove information that is out of date and perform a website audit to identify problems and errors on the website. Do this regularly so that you can offer visitors the best possible user experience.

Do you see the benefits of this? website maintenance but would you rather focus on the core business of your company? We understand that and are happy to help you! If we maintain your website for you, your website is always up to date and you can keep the focus on the things that YOU like. WIN WIN.

Contact us now to discuss the possibilities.