Introduction

For a stroopwafel shop in the center of Amsterdam, local SEO is crucial to stand out in a city known for its culinary diversity and tourist appeal. The biggest SEO challenge is increasing online visibility for the key keyword 'stroopwafel Amsterdam', amid a competitive market full of local delicacies and tourist attractions.

Approach and Results

To improve Q's local SEO, we focused on optimizing their website for the keyword 'stroopwafel Amsterdam'. This included customizing web content, improving meta tags and strengthening local online presence, including Google My Business optimization.

Although the impact of SEO efforts often only becomes visible after 6 to 12 months, we have already seen a significant improvement. In November, the stroopwafel shop was still in position 12 for the keyword 'stroopwafel Amsterdam', but in March they rose to position 7, which means that they now appear on the first page of the search results.

This improved ranking has not only led to greater visibility in organic search results, but also increases the likelihood of impressions in Google Maps, which is essential for local businesses. In the dashboard provided, they can track the progression of their keyword positions over time and analyze the trends, which helps in making informed decisions for future SEO strategies.

This continued positive trend is a promising sign for further growth in the online world.