Introduction

Local SEO is vital for real estate agents like Centraal Makelaardij. They compete in a saturated market where potential customers often use local searches such as 'Rent through agent' or 'Rent agent'. The challenge here is to be visible in a competitive market where many players are active.

Approach and Results

We focused on optimizing the website for relevant local keywords and improving their local online presence. This included adjusting the website content and titles, optimizing the meta descriptions and strengthening their local backlink profile. This led to a significant improvement: 'Rent through estate agent' jumped from position 86 to 3.5 and 'Rent estate agent' from 20 to 4. The number of visitors via Google increased from 2.65k to 4.27k in 6 months.