What is website optimization and how do you do this in 5 steps?

In today's digital age, it is more important than ever for companies to have a well-functioning website. Not only does a website represent your business in the online world, but it also serves as the foundation for all your online marketing efforts.

So: how can you ensure that your website performs optimally? In this blog we explain what website optimization is and what the 5 steps are to achieve this.

What is website optimization?

To ensure that people can actually find your site, you need to optimize it for search engines. Website optimization is the process of ensuring that your site is designed in a way that makes it easy for search engines to index and rank.

This includes things like choosing the right keywords and phrases, creating readable and keyword-rich content, and making sure the site's code is clean and well-organized. By taking the time to optimize a website, you can ensure that the site is visible to potential customers when they search for the products or services you offer.

Goal website optimization

The goal of website optimization is to improve website visitors' experience and their engagement with the site to increase the likelihood that they will take a desired action, such as making a purchase or requesting more information.

The actual goal varies and depends on the type of company, the company's target audience and the desired action from that audience: a purchase, filling out a form or reading an article. The desired action of a website visitor can also be conversions, or the number of audience members who complete a certain action.

What is needed for website optimization?

To optimize a website, you as a website owner must have a clear understanding of the target group and what they are looking for when they visit the site. You should also track data on website performance and user behavior to identify areas that need improvement.

Website optimization is an ongoing process that requires regular experimentation and assessment to keep improving website performance. With the right approach, website optimization can be a powerful tool for achieving business goals.

Steps of website optimization

If you want to create a conversion-optimized website, you need to take some important steps:

Step 1. Determine the goal of your website optimization

Different types of companies have different objectives that you want to optimize for. For example, if you run an e-commerce website, you'll want to figure out how to increase purchases and average order value (AOV).

To do this, a website owner will conduct quantitative and qualitative research on key pages of the website that affect the ultimate purpose of the site. It is important that visitors immediately understand what the company offers, and that they can find their way to the second step (a click).

Step 2. See how you can influence your objective

Once you've identified the goal you want to improve, you need to identify the underperforming points on a web page and formulate a hypothesis about how to test these elements to improve conversion.

Step 3. Make a list of variables that the experiment will test

Creating a list of variables that the experiment will test will help you determine which factors are most important to your website and which you can change without affecting the overall appearance of the site. By carefully choosing the right variables, you can create a website that is both unique and effective.

Step 4. Conduct the experiment

When conducting the experiment, make sure you collect enough data to make your conclusions statistically significant. You don't want to base business decisions on inconclusive data sets.

Step 5. Measure results, draw conclusions, then iterate

The results of an experiment will show whether or not the changes to the website element resulted in an improvement. A winning variant can become the new baseline, and be tested iteratively as more ideas for improvement are generated. A losing test is still a valuable learning opportunity, and can provide direction on what to try next in the optimization process.

Website optimization can provide many measurable business benefits when done correctly. Is the information in this blog sufficient or would you like us to take care of everything for you?

Contact us now to discuss the possibilities! We are happy to help you with it have your website created or optimized.