Introduction

For a martial arts school like Kung Fu Amsterdam, local SEO is crucial to be visible to potential students looking for martial arts in their area. The challenge in this industry lies in standing out among many other martial arts schools and specifically targeting search terms related to their unique offerings, such as 'Kung Fu' and 'Wing Chun'.

Approach and Results

Our approach focused on optimizing the website for local search terms and improving their Google My Business listing. We adjusted the content to focus more on local search terms and ensured consistent NAP (Name, Address, Phone Number) data across all platforms. The result was impressive: Kung Fu School Amsterdam achieved a top-10 position on 'Kung Fu' and 'Wing Chun', and improved their position for 'Kung Fu Amsterdam' from 2.5 to 1.